Uncovering the secret of Kiehl’sVC daring to use transparent packaging
Beauty product packaging designers often hide many clever ideas in their designs. From simple textual expressions to intricate pattern designs, they have incorporated design ingenuity into product packaging. Placing these design ideas on product promotion pages can increase sales to a certain extent. If consumers discover these ideas during use, they may experience a sense of surprise, which increases user stickiness.
VC is a photosensitive component. When sunlight exposes it, the component gradually becomes inactive, turning from its original pale yellow color to a soy - sauce color. Therefore, brands often use dark packaging for skincare products containing high - purity VC to protect the high activity of VC. From this, we can see that beauty packaging is not limited to being just a container; instead, it becomes an integral part of the product, serving the product itself and enhancing its overall value.
In the ingredient list of Kiehl's spot lightening essence, VC ethyl ether must be the "C" position. It is a derivative of VC, which is more stable due to the addition of ethyl ether structure. It does not easily become photosensitive and inactive like ordinary VC, and has excellent brightness. With the help of VC ethyl ether, spot lightening essence does not need to consider the problem of light inactivation. Kiehl's also boldly uses transparent glass bottles as the outer packaging, intentionally or unintentionally revealing the atmosphere of "how about it, I just don't lose my vitality"!
However, not all beauty products containing VC can leverage such a "hardcore" ingredient advantage.
For products that rely more on high-purity prototype VC to deliver efficacy, the packaging's shading and protection capabilities play a crucial role in determining product value—and this is precisely where our Sun-Rain company excels.
Sun-Rain is well aware of the "sensitive nature" of active ingredients such as VC to light. The opaque packaging solution developed by Sun-Rain has been carefully considered from material selection to structural design.
Anti irradiation masterbatch
can minimize light penetration and build an "invisible barrier" for the VC inside the bottle, slowing down its oxidation and deactivation rate, allowing the product to maintain a stable active state throughout the entire cycle from production to use.
More importantly, our packaging design does not sacrifice aesthetics for emphasizing functionality. On the basis of ensuring the shading effect, we can incorporate personalized design elements according to the brand's tone and needs - whether it is a simple and atmospheric frosted texture or a unique pattern with the brand logo, it can make the packaging have both strong "protective power" and eye-catching "expressive power", becoming a major highlight in product promotion and helping the brand stand out in the fiercely competitive beauty market.
After all, an excellent beauty packaging is never just a "container". It is the guardian of product efficacy, the transmitter of brand philosophy, and the bridge connecting consumers and products.
And we are committed to using professional opaque packaging technology to ensure that every VC containing beauty product maintains its original "freshness" and "strength" when it reaches consumers.
