The Green Revolution of Beauty Packaging Materials

  In the current era of accelerated iteration in the beauty industry, environmental protection is no longer just an added bonus, but a core engine driving industry innovation. When over 70% of consumers prioritize environmentally friendly packaging in their purchasing decisions, and frontline packaging companies prioritize "sustainability" as the core coordinate of their strategic blueprints, beauty packaging materials are undergoing a deep transformation from material innovation to model reconstruction.

   From the 1.0 era that initially focused on basic environmentally friendly packaging, to the 2.0 era that emphasizes both functionality and environmental protection, and now to the 3.0 era that uses new concepts, technologies, and materials to integrate sustainable concepts throughout the entire lifecycle of packaging design, production, use, and recycling, environmentally friendly packaging materials are undergoing a transformative change, steadily moving from abstract concepts to commercial implementation. Our company Sun-Rain always adheres to the development concept of "packaging innovation and sustainability", deeply planting environmental genes in the entire chain practice from material research and development to product implementation, and making our own contributions to the environmental protection cause.    

(1) The Single Material Revolution

  In recent years, single material packaging materials have been favored by brand owners and packaging suppliers. Compared to traditional multi material composite packaging, it can make the recycling process more efficient and smooth, facilitate large-scale processing and reuse, and reduce resource waste. The main single materials include plastic, glass, paper, etc. For example, the 100% recycled polypropylene (rPP) bottle body jointly developed by international beauty giant L'Oreal and Veolia. The Paris L'Oreal Qi Huan Essential Oil Gold Bottle Shampoo adopts a 100% recyclable plastic pump design.

  Our company has a series of mono and alll plastic products, such as mono PP airless bottle, all plastic airless bottle, all plastic spray pump, etc., so that every press is environmentally friendly and free of burden. At the same time, there are multiple volume capacities to choose from, all of which can be customized according to needs, meeting the differentiated needs of brands and helping brands reduce recycling costs while enhancing consumer favorability and market competitiveness through environmental advantages.

(2) Advanced bio based and biodegradable materials

  Biobased materials use biomass resources such as plants and microorganisms as raw materials to produce packaging materials, which have advantages such as renewability and low carbon emissions; The technological improvement of biodegradable materials focuses on optimizing their degradation performance.

  L'Oreal once collaborated with beauty packaging giant Alb é a to launch paper tube packaging, mostly using bio based and certified paper materials; The lids of some products in the Chanel N ° 1 de Chanel series are made of Sulapac biobased materials, sourced from recycled consumer goods, chemical or agricultural waste; The outer package of Xiangyi New Double effect Freeze drying essence is molded pulp packaging made of FSC forest mixed pulp, which is biodegradable and pollution-free.

(3) Replacement design becomes mainstream,reusable is more favored

  The popularity of replacement packaging is a significant manifestation of the environmental friendliness of beauty packaging materials. More and more brands are launching replacement packaging products, where consumers only need to purchase replacement cores after purchasing the initial product, significantly reducing packaging waste.Estée Lauder's high-end face cream has been well received by consumers and has reduced packaging costs after launching replacement packs. Among domestic enterprises, many brands such as L'Oreal, Zhiben, and SimplyThis have replacement products.

  Reusable packaging means that after consumers purchase a product, the packaging can be filled or reused multiple times, reducing the amount of disposable packaging, reducing waste generation, and improving resource utilization. The design of Guerlain's refillable perfume bottle allows consumers to refill after purchasing the refill, which can meet the demand and realize packaging reuse.

  Our company focuses on the research and development of the all plastic refillable bottle series and the refillable airless cream jar series, driving industry innovation with the dual wheel of "environmentally friendly core+cost reduction effectiveness". Our replacement packaging products adopt a "recyclable shell+independent replacement core" design, where consumers only need to replace the inner core after their first purchase, reducing single product packaging waste. For brand owners, the replacement packaging model can reduce packaging procurement costs, and standardized core design is more suitable for automated filling production lines, improving production efficiency; For consumers, the price of replacement chips is lower than that of formal packaging, forming a win-win loop of "brand control cost user benefit".

(4) The trend towards simplified and lightweight packaging

  Simplification and lightweighting are seen as the realistic path for sustainable development of packaging materials. Optimizing packaging design, reducing material usage, and removing complex structures that are not conducive to recycling can significantly reduce plastic usage and energy consumption, and enhance the adaptability of the recycling system. The eco-friendly filling products launched by Cif brand under Unilever adopt a 10 fold concentrated formula, reducing plastic usage by 75% and achieving a win-win situation for both environmental and economic benefits.

  Our company takes "minimalist packaging" as its core concept and deeply practices the principle of reduction in product design. The innovative design of the hands-free pull tab cream jar is a perfect fusion of environmental protection and practical value. The hands-free pull tab structure adopts a screw cap seal, which not only eliminates redundant components but also truly achieves "material reduction without quality reduction".

(5) Sustainable packaging materials move towards the full lifecycle

  The sustainability of beauty packaging materials has expanded from a single link to the entire lifecycle of beauty products, including production, processing, transportation and distribution, consumer use, and recycling after disposal. For example, using technologies such as blockchain, accurately track and record the carbon emissions of product packaging throughout its entire lifecycle, from raw material procurement to waste disposal; Establish a complete cycle system for product recycling, processing, and reuse after use, motivate consumers to participate in recycling, and achieve efficient resource recycling.

  Sun-Rain is firmly committed to this goal of high quality development, subtraction on energy consumption and emission, additive on management and technology. The factory adopts constant pressure water using intelligent temperature control system, solar photovoltaic systems(12000m²), the international energy efficient centrifuge equipment systems, the maglev air-conditioning system and so on multiple projects, to reduce carbon chain and achieve both economic and social benefits.

  From the innovation of recycling single materials to technological breakthroughs in biobased materials; From reshaping consumer habits through clothing replacement design to accurately tracking the carbon footprint of the entire lifecycle, the sustainability process of beauty packaging materials has broken through single point innovation, forming an ecological loop covering design, production, use, and recycling. This is not only a practice of environmental responsibility, but also a forward-looking response to consumer demand - when every packaging carries the mission of "reducing waste" and every innovation points to the ultimate goal of "circular economy", we believe that the green future of the beauty industry is gradually shining into reality through the small but crucial incision of packaging materials.

  As explorers deeply involved in the field of packaging materials, Sun-Rain will continue to empower sustainable development with technology and use packaging as a carrier to transform environmental protection from a concept into green productivity in the beauty industry. Together with the industry, we will write a new chapter of environmental protection and business win-win！